LinkedIn Often Provides The Highest ROI For B2B Marketing
Would you like to drive more B2B sales? Are you considering social media ? The most popular social media networks by user numbers are Facebook, Instagram, TikToq, and Twitter. There is, however, one social network that dominates the B2B market: LinkedIn. You can market to other LinkedIn services with a LinkedIn Sponsored Messaging campaign (formerly called InMail).
It is a goldmine for B2B sales and leads on LinkedIn. This is often a place where FTSE or Fortune executives hang out, it’s filled with decision makers looking for advice. Additionally, it is a place where individuals and organizations can establish themselves as thought leaders.
If you identify the right target companies for your solution, you can reach out and also communicate directly with high-level decision makers within those companies.
Providing The Perfect Message Through Testing And Refinement
However, B2B sales and marketing groups struggle with how to make use of LinkedIn Sponsored Messaging effectively in their projects. You can send messages in different ways and also set up automatic message reply chains. To ensure success, data-driven testing and also refinement of the sales message is often necessary.
What Are Linkedin Sponsored Messages?
Sponsored messages are simply personal messages that you pay to send to individuals outside of your direct links. By paying for a message, you can send it to anyone on LinkedIn. Website users usually receive these messages when they visit the site or when they check their messages folder. You need to have a Linkedin paid account in order to use Linkedin Sponsored Messages (InMail). You can also purchase blocks of Sponsored Messages.
How To Run A High ROI Sponsored Messages Campaign?
Your Email Subject Is The First Thing A Potential Customer Will See
The subject line, sender’s name, and image are the first things they see in the message. The first challenge is to get people to open your message if you want them to learn more about your product or service. It’s typically all about creating a compelling subject line that makes them curious enough to click and read on.
You are limited to 60 characters, so make sure to keep your subject line short and stylish.
It is understood that some keywords open messages, such as “Unique invite”, “Opportunity” or “Join me”.
Some keywords are known to increase messages open rate, such as “Unique invite”, “Opportunity” or “Join me”. Nonetheless, you should keep the subject in context with your actual message as people will likely not read more if they feel misled.
It is possible to add a Summary to LinkedIn Messages, similar to the “sneak peek” message. This is an additional 60 characters that will be visible only to desktop computer users.
Individualize Your Sponsored Messages
A sales message is not something anyone wants to read! If they assume that’s what your message is, they probably won’t open it.
The possibility of your message being opened and reviewed are significantly enhanced if your subject contains personalized information.
In every conversation, we try to bring up a previous company, a shared connection, a current event, or the fact that we work in the same field or industry. Customer interest and focus will be gained if these details resonate with them.
Importance Of A Call to-Action In Your Sponsored Messages
Like a marketing e-mail or website, a LinkedIn paid message (also known as InMail) must also have a clear call-to-action. Calls-to-action in LinkedIn sponsored messages stand out as blue switches.
Your deal and button title should be interesting as well as clear so potential consumers are likely to click on them.
Aim For Your Target market
In order to succeed with LinkedIn paid messages, you must identify your target market. Research the demographics and other important data that will guide your campaign’s tone and direction.
It allows you to select and filter your target clients using its data. You can filter by market, job title, and company size. Adding a special filter like “teams” will allow you to further categorize your prospects.
LinkedIn provides information about individuals and businesses that can be utilized to create an excellent prospect target group. At this point, you choose just who will be receiving your advertisement. Make sure they align with your main purchaser’s persona in order to maximize the value of your message. Messages sent to individuals who are not interested in your product or do not have the authority to purchase it won’t bring a return.
Allow CloseBiz To Manage Your Sponsored Message Campaign
To reach prospects outside your network, LinkedIn Sponsored Messages is typically the best option. Due to their direct message capabilities, you can prompt your prospects to act quickly with a single call to action. You can also interact with your leads using InMails without worrying about any declined connection limitations.
For our clients, we have produced reliable B2B inmail campaigns on LinkedIn that produce a higher return on investment than other marketing channels.
Have you thought about releasing one? Let CloseBiz help you run campaigns to send targeted requests and customized Sponsored Messages.
LinkedIn Sponsored Messages Campaign Service
We would love to bring our B2B LinkedIn Sponsored Messages project experience and production capabilities to your brand name, organization, and business. We at CloseBiz believe this will achieve something special. Your market knowledge is vital to the success of your paid InMail messaging campaigns, although CloseBiz can handle the process for you.
What We Do For You
Locate Qualified And Targeted Leads For You
Using our algorithmic system, we can find qualified, targeted leads for your industry. We use premium Linkedin accounts at CloseBiz to gather profiles of potential customers. Our Sponsored Messages are delivered directly to the decision maker, not the sales or client service teams.
Send Individualized Sponsored Message To Each Lead
Assist in creating the most effective sales sponsored messages and compare them against each other. The InMails we send out are customized and have an exceptionally high conversion rate. Our messages get clicked and don’t get stuck in message requests because we make sure they get clicked.
Test and optimize then improve based on results
Weekly, we analyze our LinkedIn sponsored message marketing results, try new sales scripts and new lead criteria, and continue to improve upon our efficiency. By doing this, we are able to deliver the appropriate message over time to the appropriate decision makers.
Managed Campaign Linkedin Sponsored Messages
Assist you to build customer loyalty
Regular Sponsored Messages marketing interactions with the client enable any business to drive sales and build brand loyalty while generating brand loyalty.
We expand your reach
Sponsored message campaigns on LinkedIn have shown to be more effective and more likely to engage viewers than typical advertising methods. This new call can be converted into a new customer with a great communication strategy.
Provide Personalized Messaging
While traditional advertising methods concentrate on a wide audience, LinkedIn messages allow tailored messages to targeted prospects based upon requirements such as industry, birthdays, region and also expected consumer lifetime value
