Why Email Marketing?
A lot of companies use email marketing techniques to expand brand recognition, drive sales, and develop client relationships. Email marketing is simply sending marketing messages or content by email.
Email marketing involves sending automated, personalized emails containing brand-name promotions and news to clients and leads. Regardless of whether it is a weekly email newsletter or coupon alert, a consumer study or an event invitation, electronic marketing includes anything done by email.
Does My Business Need Email Marketing?
The importance of B2B e-mail marketing has never been higher.
The following statistics illustrate the impact a well-executed B2B e-mail marketing campaign can have:
The average return on email advertising investment is $44.25 for every $1 spent (Experian).
Permission-based advertising via email is preferred by 77% of customers (ExactTarget).
It is estimated that 72% of B2B purchasers will send useful web content to their colleagues through email (Earnest Agency).
Business-to-business (B2B) marketers use email as a distribution channel 87 percent of the time.
Is your company making the most of email marketing services to promote and grow? In this competitive digital world, how do you craft an effective email marketing campaign?
Avoiding The Spam Folder
Cold emailing is a powerful tool. The problem is that many people don’t know how to use it effectively. Are you used to receiving mass emails from foreign firms with no relevance to your business? That’s not what we do!
In order to understand your value proposition, we investigate the market, your niche, your competitors, and then take the necessary time to understand them. Next, we write the email that will be sent to your ideal prospect.
CloseBiz uses techniques and methods to ensure your emails reach the inbox.
CloseBiz Managing your Email Marketing
As a team of skilled email marketers, we help B2B companies, with the following:
- Producing and developing effective B2B email marketing campaigns
- Improving results through personalization, segmentation, and advanced targeting
- We use the best B2B email marketing techniques and advanced technologies to build you scalable campaigns
- Curating and executing email strategy, management, reporting, and optimizing copy across the entire campaign
Our Process For A Sucessful Email Campaign
1. Great Copy
The first thing we do as a seasoned B2B email marketing agency is to guide you in defining your target audience and dividing them into individual personalities.
Then, we devise an e-mail marketing strategy tailored to your company.
Next we design list building methods that locate clusters of your target customers, gathering the details of both organisations and decision makers.
Our team will start setting up your e-mail infrastructure while we are doing this. Domain name and email address warmups are included as well as the tools required.
2. Message Testing
Then, we experiment with different cold e-mail advertising methods based on the messaging and target market. In order to accomplish this, we launch ‘micro’ B2B email marketing campaigns and analyze the results qualitatively. A key objective is to determine (with data) the messaging that resonates with each audience/persona. Moreover, we will determine which marketing channels best match your email campaigns (e.g. social media, content, landing pages, ads). Conversions can often be significantly increased by integrating e-mail with other channels.
Our Email Marketing Process
3. Scaling Campaign
As soon as the right tempo and messaging have been determined.
When scaling e-mail sending, several domains as well as email addresses are usually required. We will be able to create the infrastructure to send hundreds or hundreds of messages a day without compromising your primary domain name. With our email advertising and marketing process, we bring you more consumers and also leads by concentrating on the ‘winning’ projects.
4. Optimize Campaign
For B2B e-mail marketing, we enhance and evaluate leads who show interest with further timely communication.
The goal is to periodically evaluate a campaign’s success in order to understand why we obtained these particular results and to theorize relevant changes to the messaging.
In order to launch the next project, these lessons are applied … the process starts over!
What We Do For You
Listed below a choice of the solutions we offer within our B2B Email Merketing bundle, developed to target choice companies in your sector.
Locate targeted prospects for you
Our custom algorithms enable us to locate certified, targeted manufacturers for your industry or niche based on our data patterns learned. E-mails like these are sent directly to the decision manufacturer, not to the sales or customer service departments.
Send individualized email to each decision maker
In addition to assisting with the creation of sales e-mails, we evaluate them against each other to determine which are the best. A specifically designed and personalized email is sent out periodically through our system. We reach the primary inbox and don’t get caught in spam filters.
Test, optimize, and improve based on results
Using brand-new manuscripts and new lead criteria, we examine our results every week, improving efficiency based on the results. By doing so, we can more efficiently get the best message to the right decision makers.
Construct customer loyalty
Solid client relationships call for regular brand interactions– Creating brand loyalty and driving sales can be achieved by regularly message with clients through email marketing.
Expand your companies reach
Campaigns via email have been shown to be more effective in terms of reach as well as engagement than traditional marketing methods. An effective communication strategy helps turn these new contacts into clients.
Provide individualized emails
Email marketing allows targeted campaigns based on market signs, birthdays, regions, and lifetime value of customers, unlike conventional advertising methods.
