According to this study by the Chief Marketing Officer (CMO) Council—conducted in partnership with SAP Hybris and SellingPower magazine—customer experience (CX) lacks coordinated, centralized leadership from marketing and sales in most enterprises.
Reports and White Papers
More than ever, businesses must rely on strategic partnering to grow revenue, acquire customers, expand market reach and innovate products, services and customer experiences. But many are struggling to get it right. Grow From the Right Intro is a new report examining the state of partnering in today’s fast-changing, global marketplace. The study sheds new light into the motivations, rewards, pitfalls and proven practices that companies must consider as they seek growth and inspiration through business alliance building. Developed by Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council, the report is based on a survey of 330 senior-level executives around the globe, bolstered by in-depth interviews with top executives in the realm of strategic partnerships.
The "State of Marketing"—the most valued annual study by the CMO Council— provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business case for marketing investments.
This report highlights the primary objectives and challenges of sales organizations, as well as areas for improvement to ensure success as sales leaders look into new ways to enable sales and empower their teams.
Research highlighted in the latest report from the CMO Council and CLOSE—entitled “Know More to Grow More”— reveals that marketers have notable deficiencies when it comes to obtaining valuable customer data and providing actionable intelligence to sales.
Full report is available for purchase via CMO Council.
No matter the product or service, marketing must drive demand-stimulating programs, and sales must maximize opportunities. This report contains executive perspectives from six in-depth brainstorming sessions around the world to probe the roots of these issues and create frameworks to resolve them.
As more executives are being held accountable for sales optimization, alignment of sales and marketing is becoming a critical imperative versus a luxury of company culture.
According to this study by the Chief Marketing Officer (CMO) Council—conducted in partnership with SAP Hybris and SellingPower magazine—customer experience (CX) lacks… Download »
This report shares some of the most important findings from Straight North's research with the hope that it will help readers design more efficient campaigns that are structured for rapid,… Download »
The small to medium-size business (SMB) market will be a much bigger priority for large enterprise marketers in 2014, finds the Chief Marketing Officer (CMO) Council in its latest… Download »
To be relevant and successful sales organizations must evolve from a sales approach.Download »