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Customer Experience Dynamics: Defining the Requirements for a Strong CX Ecosystem

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Frank Paterno, Vice President of Marketing, IntelliConnection

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Every holiday season GlobalFluency, the CMO Council and the BPI Network highlight a cause that is working to brighten the world. This year, we’d like to introduce you to Play Rugby USA (www.playrugbyusa.com), an award winning social change program dedicated to empowering and developing at-risk youth through the game of rugby.

Play Rugby USA runs inspirational, team-building programs that help disadvantaged inner city kids and teens develop physically and emotionally. Thousands are learning to tackle life’s challenges and improving their self-concept and confidence by playing one of the world’s most demanding sports.

But as with all great causes, Play Rugby USA cannot impact young lives without financial assistance. As you look to spread cheer this holiday season, please consider supporting this innovative initiative to build wellness and self-worth among youth in marginalized inner city communities. www.playrugbyusa.com